Senior Marketing Manager

Job Description : SENIOR RETAIL MARKETING MANAGER DUBAI FR SAMSUNG ELECTRONICS As a Senior Retail Marketing Manager, your role will be to maximize the marketing impact by developing the communication strategy and marketing KPI in accordance with company objectives Utilizing your existing experience, you will focus on retail and promoter operation efficiency based on defining a clear ROI strategy. You will develop the appropriate guides which align with the company strategy; localizing as and when required. As a senior leader, your responsibility will be to promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments (PR, digital, media, campaigns and etc.) Role and Responsibilities · Work closely with the Product team and Sales teams to define and run the program of customer activation plans, instrumental in advancing performance. · Implement effective trade marketing plans with strategic retailers across all channels, in line with brand and business objectives for key categories and product ranges, including supporting key NPD launches. · Manage the training strategy, tracking performance and ROI metrics. · Manage the marketing budget. · Create and deliver marketing materials & content, with a key focus on producing effective point of sale material to drive brand/category/product awareness. · Operate as the team expert on retail activation guidelines/requirements for key customer POS / secondary siting, best practices, and further developments. · Analyze market share, market dynamics, trends, and track competitor’ activity (e.g. promos, marketing activities including digital/social media). · Support ambitious growth agenda across e-commerce, incl. working closely with sales & retailers and building expertise in this area to internally champion our digital marketing shopper strategy. · Define effective retail optimization and efficiencies with clear ROI, ensuring premium brand exposure · Ensure best practice sharing within the business of Trade Marketing initiatives from across channels/countries/business units/companies. · Manage and develop direct reports. . Skills and Qualifications · 10+ years within Marketing · 5+ years Retail Marketing Experience · Bachelors degree · Advanced Microsoft Office skills

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