Marketing Director

Job Description : MARKETING DIRECTOR NIGERIA FOR BEVERAGES 25+ years experience lan and execute a marketing strategy for the organization and for new and existing products or services - Oversee the implementation of the marketing strategy - Develop a brand strategy - Set and administer an annual marketing budget - Create and manage a calendar of events such as webinars, conferences and thought leadership contributions - Guide the day-to-day activities of the marketing team and marketing manager - Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary - Provide tools and materials to enable the sales team to function effectively - Manage and refine the organization's social media presence - Manage and measure marketing campaign costs - Report on the effectiveness of marketing campaigns using pre-determined KPIs - Utilize data for marketing campaigns, interrogating the organization's databases and external data - Identify new business opportunities - Conduct market research studies - Negotiate with media agencies and secure agreements on the production of promotional materials

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