Commercial Head

Job Description : COMMERCIAL LEAD GCC FOR CONSUMER HEALTH A great opportunity has arisen to lead the GCC Commercial Team of Mundipharma - a key geography for our Consumer Health business. This position reports to the Business Unit Lead, Consumer Health, Middle East and Africa and will be responsible for driving growth of the Consumer Health business in Gulf Cooperation Countries (GCC: UAE, Qatar, Kuwait, Bahrain, Yemen). PURPOSE The Commercial Lead GCC Consumer Health is responsible for the annual marketing plans, implementation of projects, supervision and direction to the direct reports. The selected candidate requires an in-depth knowledge of FMCG or OTC industry related products and strong people management skills. This role requires the incumbent to perform both a strategic and operational responsibility within the organization, with certain Key Account Management responsibilities that may arise within the operational requirements. The selected candidate will define and communicate the business’s KPIs and targets to junior and senior sales teams on a regular basis, analyses patterns in consumer and market behavior, and subsequently defines data-driven action strategies in order to consistently optimize the business’s commercial performance. RESPONSIBILITIES · Understand the regional Consumer Healthcare strategy and adapt it for GCC. · Set and develop sales strategies, tactics, sales plans and profit goal for business growth. · Manage and coordinate with the Sales leaders in the countries. · Ensure successful implementation of the strategic plan through execution of the approved brand plans to expedite product growth. · Achieve sales targets by effective management of joint replacements teams and solving critical issues such as product quality and customer complaints. · Co-ordinate new product development, launch and follow-up while closely coordinating with the sales leaders. · Close collaboration with regional and global teams to capitalize on new brand opportunities in the local market. · Lead and develop people by setting performance objectives and providing training, coaching, guidance, focusing on individual strengths and accountability. · Develop and execute a cost-effective annual communications plan including public relations and advertising. · Execution of Consumer Health Business initiatives on a quarterly and annual basis. · Development of plans for counteracting competitive activity. · Proactively maintain and update market knowledge with regard to both competitors and the market environment, proposing appropriate actions as the marketing environment for a brand change. · In conjunction with the financial department, develop P&L for GCC. · Maintain full accountability for the correct and effective management of all budgets associated with your business unit. MINIMUM REQUIREMENTS · At least 10 years of experience in sales and marketing within OTC / Consumer Health / FMCG industry. · At least 5 years of management experience in the Middle East within Sales / Marketing of a Pharma OTC / FMCG team. · Hands-on experience of managing commercial teams in GCC Markets with P&L responsibility. · Proven skills in the following - brand marketing, market and competitive analysis, marketing program development, project planning and management, managing financial information.

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