Marketing Manager

Job Description : MARKETING MANAGER MALAYSIA FOR CONSUMER ELECTRONICS In this business critical role, you will be responsible for defining the broad business development and marketing strategy. You will also take the lead in providing direction to all marketing-related activities, including brand management, market research, events management and others. Key Responsibilities: · Strategise and implement category growth plan towards business objectives · Create products differentiation and segmentation strategies to compete · Define the product road map and capitalise product mix · Conceptualise pricing strategies to maximise turnover and profitability · Analyse market trends, consumer behaviour and competitor activities and maintain competitor benchmarking constantly To succeed in this Marketing Manager (Consumer Electronics) job, you will need to have the ability to work effectively and co-operatively with the marketing team. Key Requirements: · Minimum of eight years of experience in omnichannel marketing and/or brand communication · At least three years of experience leading a team · Experience working/collaborating with e-commerce · 360 marketing communications (ATL, BTL and digital) · Strategic planning, executional marketing and experience working with advertising agencies · Industry knowledge (optional) · Product management knowledge

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