Vice President Consumer Segment Marketing

Job Description : VP CONSUMER SEGMENT MARKETING DUBAI · Owns the various consumer segments with a responsibility to lead the design of end to end customer propositions, driven by insights and customer journeys, across product categories where relevant · Owns and leads the marketing initiatives calendar, with a full go-to-market responsibility including channel steering and brand experience – main interfaces include the external market (eg. Partners), sales, regions, brand and marcomms, CVM, Customer contact centre) · Leads cross-sell and up-sell activities taking into account needs of specific customer segments; guiding the target and incentive setting process; monitoring, reporting and suggesting ways to improve acquisition quality; developing and running tactical promotional campaigns as needed · Full segment P&L responsibility, managing IBRO and One More Service dashboards · Key KPIs for the position are revenue (as per IBRO), One More Service revenue, market and wallet share, consumer time share, TRIM. Customer Satisfaction and brand equity will need to be continually improved through working right across other departments and divisions, partnering with external organizations, and applying best practices. Duties & Responsibilities · Develops an insight based approach to engage and sell to new and existing customers belonging to main socio-demographic customer segments · Work with Product Marketing sections to ensure that the product portfolio meets the needs of target segments · Devises and drives the execution of tactical promotions to improve sales performance. · Guides the Marcom team in designing and distribution of BTL material in relevant channels to optimize the reach to targets segments · Monitors and analyze quality of acquisition KPIs and work with Sales to improve performance/ optimize ROI · Work with Sales to set targets and incentive structure across products, segments and channels. · Leverage Single Customer View to identify upsell/cross-sell opportunities across key consumer segments · Guide to CVM and NBA teams in designing and executing BTL campaigns to maximize share of wallet · Develop 12 month campaign calendar across various consumer product lines · Seek strategic and operational improvement opportunities · Identify and recommend changes in delivering capability that may be required by executional teams (eg. Channel, Customer Service, IT) · Manage external vendors to create advantages of the organization and business opportunities. · Defines and reviews all policies, procedures and guidelines for Segment Team and monitors and supervises their implementation. · Monitors quality assurance measures & standards to ensure compliance with corporation practices and international standards; ensure respective functions effectively support the corporate objectives, targets, standards and procedures. · Reports to and maintains ongoing dialogue with SVP/Consumer Segment & Product Marketing and provides updates periodically about operational performance and achievement of key strategic and financial targets. · Maintains effective external interfaces with business and technology partners, government agencies and commercial /professional bodies. · Manages monitors and evaluates the section’s on-going performance and quality of its output and services. · Performs any other related duties, as required. Experience & Competencies Formal Education Required: · Bachelor Degree (MBA degree preferred) Years & Field of Experience required: · Minimum 12 years of telco marketing and/or commercial experience Job-Specific Competencies required to successfully perform the job: · Demonstrates commitment and respect for the customers values in the business · Project management skills to work against cost, timeline and quality standards · Knowledge of business products & services portfolio · Ability to develop strategic plans and programs for managing product life cycle. · Knowledge and expertise in managing marketing mix · Ability to develop, present and implement business plans · Networking & relationship building · Team Leadership · Communication skills · Vendor Management

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