Regional Marketing Manager

Job Description : REGIONAL MARKETING MANAGER HONG KONG A leading Consumer brand is now looking for an experienced Regional Marketing Manager to join their team in HK. Ths role will look after a few of their key comsumer brands and manage both online and offline marketing for the APAC region. Strong marketers with experience from FMCG ior Consumer Electronics is a must to succeed in this role. • Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives in Asia Pacific market • Manage the region in all marketing aspects and related new product launch • Establishes and maintains different market channels and distributors, to attract more customers • Plans and oversees online and offline advertising and promotion activities, monitor digital marketing campaigns and social media/E-commerce channels to enhance brand awareness and maximize ROI • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share • Coordinates liaison between sales & marketing department and other related units • Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion • 10+ years in Sales and Marketing Leadership roles in FMCG or consumer electronic appliances • Bachelor’s degree in sales, marketing or related field. Master’s degree a plus • Operational experience from different marketing services, e.g. working with advertising agency, design house, PR agency & premium house etc • Exposure in Asia Pacific markets preferred • Practical knowledge in O2O business or exposure is a plus • Highly dynamic & possess excellent communication skills; With can-do attitude to work diligently to achieve tasks; work with great detail and patience • Hands-on approach to tackling tactical and strategic sales activities and a proven track record of delivering on or exceeding revenue goals • Willing to travel occasionally • Fluency in speaking as well as writing in English and Chinese including Mandarin

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