Market Activation Lead

Job Description : MARKET ACTIVATION LEAD looking for a Marketing Activation Lead to join one of the region’s largest food and beverage manufacturing businesses. This role will be responsible for the development & execution of the marketing plan and will work closely with the marketing team and the multi-functional team to maximize sales through commercial & product innovation launches, bringing to life the overall strategy. This person must have previous experience within the beverage category. KEY RESPONSIBILITIES: · Develop & execute the overall brand plan which is effective in brand launch, delivering market share, volume and profit objectives, and building the brand equity measured via consumer tracking · Ensure Net Revenue target and Gross Margin targets are met · Work closely with trade marketing team to ensure all campaigns are fit for use across channels · Effectively market products/services through understanding of market research, supporting product development through the stage gate process &, overseeing through the line / omni channel campaigns · Monitor, domestic market trends, consumer/shopper behavior and competitor activity to identify market opportunities for the products/services · Monitor, analyze, and activation / initiative product performance and customer feedback to generate new product ideas · Conducts periodical market visits and periodical brand valuation · Ensure all marketing activities comply with developed annual budgets, quarterly forecast and Monthly Demand Plans and reporting results of department · Work with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of the products/services · Supporting in planning & Reporting – Annual Budget, Quarterly Business Review, Mid-Year Review · Effective liaison with Advertising & activation agencies. Supervising their activities in order to develop and produce on time, effective ATL & BTL brand advertising. KEY INGREDIENTS: · 8+ years of experience with marketing / activation / brand management · Advertising agency experience is a plus · Beverage / Water experience is essential · Excellent interpersonal skills · Passionate & savvy marketeer with strong and successful experience in initiative development developments program execution · Numbers driven individual with a commercial mindset · Previous experience within the UAE · Fluency in English is a must

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