Regional Sales Manager

Job Description : RSM WEST AFRICA Location:- Dubai, UAE Experience:- 15 Years within FMCG, Export Sales is MUST, Personal Care experience is preferred Education:- MBA Sales & Marketing - Must Have Reporting to:- Sales Head MENA Role Open and Establish Vitalife business in Africa markets, drive VL Volumes by establish distribution network. Key focus markets are Nigeria and Senegal OR Open and Establish Vitalife business in EAST Africa markets, drive VL Volumes by establish distribution network. Key focus markets are Ethiopia Key Responsibilities 1. Complete understanding of the EAST Africa market. Regional split, RE splits. 2. Must have enough exposure on top markets and specificties of those markets. 3. Fully responsible to drive VL Primary and Secondar sales, across different markets within the Africa region 4. Thorough understanding of Body Cleansing category, Trade & Shopper trends, Category trends and volume / value dynamics 5. Understand current Vitalife positions. Must have the ability to translate VitaLife goals and objective into Annual calendar along with highlighting the right resources and support needed to delivery on the plans 6. Work closely with Distributors team to ensure effective implementation of VL Strategy in trade. 7. Ensure complete listing of company portfolio across top HSM and GT with objective to achieve 80% Weighted Distribution. 8. Engage with distributor sales force to drive volumes in Wholesale market 9. Effectively implement the Go To Market plans for New launches and implement Annual Sales calendar across key Africa markets 10. Work closely with distributor trade marketing team & VL Dubai team to effectively implement Shopper Marketing campaigns across key African markets 11. Complete ownership of Annual Trade investment with close monitoring of monthly spends via monthly spending process 12. Closely track competitive enviroment making effecitive recommendation on improvement areas. 13. Ensure implemention of Sales Price Increases (SPI's) duly following the right legal and regulatory framework Proposae and implement Process and templates to track business performance. 14. Work closely with distributor MIS team to ensure data transperency and knowledge management 15. Aggresively travels across African countries to ensure implementation on ground. Fully understand local regulatory contraints and challenges for closing sales.

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