Chief Operating Officer

Job Description : COO BANGLADESH for SNACKS 20+ years experience This position is a key contributor to the SBU strategy, identifies and develops opportunities for growth and to gain market share. That leads the effort to create a strong network of end to end business performance process and to deliver top lines & bottom lines of individual SBUs named A) Staple Goods B) Dairy C) Beverage D) Snacks within the FMCG division. The ideal candidate will be responsible to manage any of the assigned SBU among the mentioned 4 for overall operations of the company as well as develop and implement strategies that meet the needs of the customers, stakeholders, and employees. REPORTS TO Board of Directors JOB RESPONSIBILITIES BUT NOT LIMITED TO · Develop short term and long-term business strategies across all channels · Develop and maintain sustainable strategy to support growth and profitability targets · Manage product lifecycle including SKU rationalization and PEM (Product Excellence Management) · Perform competitor analysis and develop defensive and offensive plans · Perform industry trend analysis, market share and competitive analysis, and win/loss tracking to identify product and commercial strategies for growth · Research and track market competitive trends to remain abreast of product category developments · Set and manage P&L targets by categories, channels & SBUs · Develop and execute NPD (New Product Development) process and marketing plans · Develop strategies to communicate with the potential current & future prospective consumers · Manage website, bloggers, and social medial contents · Develop annual marketing budget and deliver & achieve all activities within the budget · Building and executing product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement · Collaborating with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective defining brand, value proposition(s), and competitive positioning roadmaps. QUALIFICATIONS, SKILLS & REQUIREMENTS · Post-Graduation degree in any discipline preferably from MBA/Business Administration · 15+ years of total experience with 05 years of experience in similar leadership position · Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing Strategy · Excellent oral and written communication skills · Strong analytical and process skills with in-depth understanding on FMCG business · Pragmatic, focused on real impact · Experience leading direct and indirect teams, and working in large multi-functional and crossgeography teams

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