Marketing Director

Job Description : BEVERAGE MARKETING DIRECTOR THAILAND An exciting Marketing Director (x1 vacancy) job has arisen in a leading firm in Bangkok. Reporting directly to CEO, this is a role for leader in their field. About the Marketing Director Role: The function of this role is to lead organisation’s Marketing department. This will cover setting clear marketing strategies as same as implementing and monitoring measurable outcomes aligning with organisation’s objectives and goals to maximise brand values, market share, and profitability. It is also expected that Marketing Director will constantly update insightful information related to market trends and relevant marketing insights to adapt and apply with organisation’s marketing strategies. Moreover, this role will also be coordinating with relevant stakeholders both internally and externally in order to achieve the designated deliverables. The salary range is THB 120k - 150k + fixed Bonus + health insurance Key Responsibilities: · Initiates and develops overall marketing strategies in compliance with group’s directions and established organisation’s objectives and goals by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition · Contributes to marketing efficacy by identifying both short-term and long-term impacts, providing insightful commentaries, recommending courses of action, as same as implementing necessary directives · Continually update market changes, market information, consumer trends, and competitors analysis in order to keep up-to-date relevant market insights and take initiatives in changes, if necessary · Provides short-term and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. · Develop strategic direction plan of product offerings, both new and existing, by determining and evaluating market trends, analysing statistical data in relation of market development, and monitoring the executions · Obtains market share by developing marketing plans and programs for each product or channels as same as directing promotional support. · Working hand-in-hand with Sales department in developing pricing strategies to maximise profits and obtain market share while maintaining customer satisfaction. Oversees and manages implementation · and execution of integrated marketing and communications plans across multiple channels and function · Establishes and ensures effectiveness of marketing communication campaigns, marketing activities and promotions to support sales team to achieve the sales target and maximise brand · Achieves financial objectives by preparing an annual budget, scheduling expenditures, analysing variances, initiating corrective actions · Coordinates with all stakeholders e.g. Sales Team, NPD Team, SCM Team, Management Team, and other related parties as necessary to deliver desired outcomes aligning with company’s goals and objectives · Oversees, manages, and supports marketing departments’ staff to ensure overall department’s efficiency and all strategies are being delivered in a timely manner and on a designated budget To succeed in this role, you must have strong leadership, team building, interpersonal and communication skills. Key Requirements: · Minimum requirement of Bachelor’s degree in Marketing, Business Management or related field, Master’s Degree is preferable · Minimum of eight – 10 years of experience in Marketing: Marketing strategies, digital marketing, online marketing, content marketing · Proven track record in senior marketing roles, leading a large team and managing a large budget · A good background from food and beverage industry is preferred · Strong planning, organising, prioritising skills and the ability to multitask · Creative and result-driven · Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology · Ability to travel up-country and abroad as necessary · Ability to work on flexible working hours, if required · Computer and IT skills is required

---