Trade Marketing Head

Job Description : TRADE MARKETING HEAD MALAYSIA Reporting directly to the Sales Director, this is a role for a trade marketer who is a leader in their field. About the Trade Marketing, Senior Manager (FMCG) Role: In this business critical role, you will be responsible for formulating a comprehensive commercial calender detailing distribution, display, promotion and activation priorities, delivering the highest quality service alongside other trade marketing managers. You will also take the lead in providing direction to all trade related activities, including working across sales, marketing, supply chain, finance, commercial excellence and external agencies. Key Responsibilities: · Identify, initiate and collaborate with key accounts and preferred dealers on key programmes which add brand value, drive volume sales and increase key accounts/preferred dealers and shopper satisfaction · Develop sector/customer activation programs for NPD by sector/customer through development of point of sales material, ensuring relevant customer inputs into forecasting modelling, evaluation of each NPD launch and share learning · Conduct in-depth channel/customer analysis and identify opportunities for driving all brands within specific sector/customers. Utilise shopper behaviour research to drive specific customer point of purchase plans · Provide integrated and actionable insights to drive stronger shopper and retailer plans, to support brand strategies and plans · Utilise shopper and retailer insights to develop a shopper marketing plan by category and channel · Align all needs of sales, marketing and trade marketing and ensure optimal business planning and communication internally To succeed in this Trade Marketing, Senior Manager (FMCG) role, you will need to have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix. Key Requirements: · Minimum of a bachelor's degree majoring in a business discipline · Minimum of eight years of experience in the FMCG industry and at least five years in trade marketing · Good understanding of business environment and its dynamics · Strong leadership attributes · Strong interpersonal skills, good commercial acumen, resilient and have positive attitude · Good understanding of the company direction and its business essentials and capabilities

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