Product and Campaign Manager

Job Description : PRODUCT AND CAMPAIGN MANAGER MALAYSIA FOR RICE An exciting Product and Campaign Manager - Rice job has become available at a global leading global agriculture firm. About the Product and Campaign Manager - Rice Role: In this business critical role, you will develop and ensure execution of the product strategy and tactics that contribute to maximising and sustaining overall profitability of rice portfolio for the company. Key Responsibilities: · As a member of country crop/portfolio team, contribute in cross function coordination and lead crop/portfolio part · Develop and monitor market intelligence, bringing in customer insight into the country strategy and marketing plan · Develop and drive implementation of product strategies (NPI and PLCM/PPD) including target segment identification, (re-)positioning, value and transactional pricing and campaign directions · Define marketing communications strategy (e.g. media mix, budget allocation across services, etc.) · Work closely with the marketing services and commercial team to plan and execute effective campaign plan for rice portfolio · Drive execution of marketing campaigns (crop/channel/grower) and monitoring its effectiveness in a timely manner · Manage product life cycle (including phase out) and product-related issues by coordinating RPLT · Pricing (value, portfolio, commercial terms) · Operational Marketing responsibilities: e.g. SPP, SO, Lead Country PLT, etc. · Lead the campaign team, setting campaign objectives, tactics, etc. and together with campaign team, evaluate effectiveness of campaign through 360 review and implement improvements To succeed in the Product and Campaign Manager - Rice role, you will need to have the ability to manage life cycle of products by providing direction and coordinating across functions including R&D, P&S, Marketing Services, Finance and Sales in order to maximise value of rice portfolio business and absolute profit. Key Requirements: · Bachelor’s or professional degree in a related discipline or equivalent with a minimum of five years' experience in related fields · Highly-motivated, autonomous, excellent team player and innovative · Hands-on, detail/results-oriented, excellent problem solving and good organisational/planning skills having experience in handling industrial business · Ability to work with employees at all levels

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