General Manager

Job Description : GM WEST AND CENTRAL AFRICA FOR BIC General Manager -West & Central Africa · Abidjan, Côte d'Ivoire Job Description Reporting to the General Manager MENAWACA, you will be accountable for developing and executing the overall business development and operations strategy for Sales, Marketing, Customer Service, HR, Finance, Key Accounts, and Supply Chain. You will have accountability for the P&L associated responsibility for maximizing market penetration and profitable transaction volumes and line management of the regional team. You will be tasked with heading the whole organization within Ivory Coast and the implants in the West & Central African countries and will ensure the short and long-term business targets are met. The functions reporting into the GM are Customer Service & Supply Chain, Marketing, Sales, HR, Key Accounts and Finance. The GM is to lead and inspire business and behaviors based on the BIC Culture, and to develop their team in line with their aspirations. MAIN RESPONSIBILITIES / TASKS Accountable for all activities in the subsidiary: Supply Chain, Customer Service, Finance, Marketing, Sales which includes Key Accounts and HR. People Manager and responsible for engagement, development, and growth of their team. Actively participates in negotiation with customers annual Commercial Objectives including but not limited to sales targets/distribution objectives/range objectives/marketing objectives. Accountable for the subsidiary's P&L and Balance Sheet and all financials. Manages the implementation of the area strategy, ensuring successful business growth in both the short and long term. Actively works to develop a robust year-on-year strategy, which will enable annual step change growth. Manages the budget, forecasting and financial planning processes for the area, ensuring strategic, accurate plans are put into place maximizing investment and ensuring optimal short- and long-term financial return. Manages the transition from former partner of existing business, ensuring the profitable transaction growth and the expansion of the distribution network. Maintains close contact and relations with a set of customers, monitors and analyses customer and market information and activities and ensures these are compatible with overall BIC West & Central Africa objectives. Analyses any trends/changes to market and proactively identifies solutions to capitalize on growth opportunities/minimize a fall in either profit or volume. Identifies the holistic marketing strategy / budget and ensures strategic and tactical opportunities for ATL and BTL marketing are implemented in a timely and cost-effective manner to ensure product/brand awareness is maximized. Works with the Legal Department will ensure full business policy and legal compliance. Manages the implications of any legislative changes. § Liaises with regulatory agencies/other bodies as may be appropriate and in line with guidance from the Legal Department. Qualifications · Financial acumen and experience in managing a P&L. · University degree completed in relevant field. · Minimum experience of 10 years with an experience as General Manager in Africa · Strong business and Commercial acumen. · Exposure managing projects across multiple cultures and functions. · Strong negotiation skills, dealing with varied customers, traditional outlets, and international mass markets. · Develop and monitor joint business plans with customers reviewing their business, marketing plans, execution & supply chain. · Must have strong analytical skills; can manage and process data obtained from market visits, distributors, and market intelligence. · Understand local customer context & behaviors in West & Central Africa · Experience working in a leadership role and managing people and customers in a high growth environment.

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