Chief Retail Marketing Officer

Job Description : CHIEF RETAIL MARKETING OFFICER MALAYSIA growing retail company in Malaysia. You will be responsible for the entire marketing of the brand, focusing on the brand management, local store marketing as well as digital marketing and CRM. · Lead development of brand vision and positioning · Lead development of category vision and newer ways of segmenting the market and refine brand strategy maps and AOPS across functions · Lead creative briefing process, especially for traditional-media, and use insights to define and overcome the communication challenge · Develop impactful go forward brand strategy based on insights · Evaluate effectiveness of digital media channels and also extend usage for brand messaging an engagement · Work with team and digital agency to deliver the great digital marketing strategy · Develop and integrated brand calendar across functions and franchisees · Use BTL and promo calendar to tactically drive core brand messaging · Lead definition of new brand challenge and thinking on new platforms and product · Coach cross functional teams for new launch and network management To succeed in the Chief Marketing Officer (Retail) job, you will need to understand the operations complexities of the business and be hands-on. You will need to be able to see both the big and small picture at the same time Minimum of 15 years' marketing experience and proven track record in leading companiesExperience in leading management teams, engaging with staff at all levels and transitioning a family-based business to an independent, corporate business · Experience in both FMCG and retail will be a great advantage · Experience in and able to lead and motivate a team · Able to work under pressure and to meet deadlines · Have the confidence to sell your ideas · Attentive to details · Good business sense and budgeting skills · Open-minded, strong operations skills and hands-on

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