Chief Marketing Officer

Job Description : Chief Marketing Officer Location: Delhi or Pune Offer CTC: INR 70 to 85 LPA Education: MBA from a Tier 1 B-School Experience: Overall experience of 15+ years in Marketing with industry exposure in either of these FMCG/Tyres/Automotive/Lubricants/Consumer Startups is a must. Key Accountabilities: • Translate and implement the vision of the leadership team into the mission, brand positioning and go-to-market strategies. • Communication & Media Planning: Creative campaign development & media mix for various social and digital platforms. • Product Events/Product launch: Develop & execute mega product launches, events, brand association and collaborations. • Merchandise & accessories: Devise and execute a comprehensive strategy to establish 'Merchandise and Accessories' as revenue generation vertical for the company. • Establish performance specifications, cost and price parameters, market applications and sales estimates • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • Ensuring leverage of digital platforms for Branding and creating the brand aura through social media channels. • Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team.

---