General Manager

Job Description : General Manager, Growth & Product (‘GM’) is a visionary leadership position in the Greenstock and broader B2B team, responsible for bridging traditional departmental silos to drive a culture of transformation, customer-centricity and high-performance across the Group’s red meat supply-chain. Partnering strongly with peers, the GM will lead the development of the Greenstock brand and personality; the overall product portfolio; brand hierarchy; strategic revenue frameworks, and Account Management and New Business teams across all Channels. The role has the following priorities. Strategy · Designing a contemporary commercial model to position Greenstock for growth · Refining and delivering Greenstock’s marketing and brand strategy · Developing and executing the product vision and growth model · Promoting a culture of innovation Operations · Leading day-to-day operations · Delivering revenue and profitability, and driving market growth · Ensuring clear reporting · Driving sustainability across the ecosystem Customers · Understanding customers across each Channel · Delivering a high-touch, sustainable customer experience · Supporting efficient customer acquisition and retention Relationships · Forming and nurturing relationships with industry · Presenting an authentic voice to the market · Fostering relationships across Greenstock · Building relationships across the Group Team · Attracting, inspiring and developing a high-performing team and establishing a positive culture · Integrating the team · Creating a customer-centric & innovative mindset The ideal GM will have functional expertise most likely gained as a senior manager in business development, product or brand & marketing within the protein sector. In particular, a strong understanding of demand-led supply-chains with knowledge of carcase optimisation is highly desirable. Alternative industry experience may be other primary industries with complex supply-chains, such as agriculture, aquaculture, dairy or viniculture. The hired candidate will have in-depth experience in customer, sales enablement and demand-led planning; a strong understanding of the critical value-add and secondary manufacturing opportunities in the supply-chain, and an appreciation of the on-farm, live animal, strategic aspect of the supply-chain. They will have direct experience in contemporary methods of using analytics and forecasting. The new GM will have strong capabilities across B2B marketing, business development, account management and product development across multiple channels. They will be experienced in traditional and digital go-to-market strategies. Their experience will have been gained in a metrics-driven environment with a strong track-record of delivering tangible return-on-investment-focused outcomes. A bachelor’s degree or equivalent is desirable. They may have either Australian or offshore market experience, or a combination thereof. The role may be based in Sydney, Melbourne or Brisbane, and other locations within Australia will be considered.

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