Chief Marketing Officer

Job Description : Chief Marketing Officer INDIA Location: Delhi Offer CTC: INR 75 Lacs to 1.0 crore p.a. Education: Full time MBA/PG in Marketing is a must Experience: Overall experience of 15 to 18 years in marketing with industry exposure of working with either 2-Wheeler/Automotive/Lubricants is a mandatory requirement. Key Accountabilities: • Translate and implement the vision of the leadership team into the mission, brand positioning and go-to-market strategies. • Communication & Media Planning: Creative campaign development & media mix for various social and digital platforms. • Product Events/Product launch: Develop & execute mega product launches, events, brand association and collaborations. • Merchandise & accessories: Devise and execute a comprehensive strategy to establish 'Merchandise and Accessories' as revenue generation vertical for the company. • Establish performance specifications, cost and price parameters, market applications and sales estimates • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • Ensuring leverage of digital platforms for Branding and creating the brand aura through social media channels. • Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team.

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