Category Manager

Job Description : CATEGORY MANAGER PERSONAL CARE GHANA This position is responsible for business development and Sales related activities/ deliverables for assigned business and products and countries. The Incumbent is responsible for the profitable growth, managing the vision and strategy, implementing of an annual operating plan and executing of these plans. Roles & Responsibilities • Identify, pitch, acquire & develop new businesses for the target category • Evaluate and monitor performance of various marketing initiatives based on agreed parameters / indicators and take corrective actions, as required. • Tracks business marketing costs by analyzing parameter wise costs incurred in the given period and report it back to the organization. Identify key areas of cost optimization. • Responsible for developing the marketing strategy for the allocated product portfolio inline with company objectives. • Share market insights and consumption trends to support research & development team in new product development. • Develop the brand and product proposition for the categories • Articulate pricing strategy considering several key business imperatives such as brand positioning, contribution, costs etc. to drive healthy P&L (profit & loss) growth for the portfolio. • Responsible to analyze product request/requirement from the sales for the new development and to do optimization with R&D & production, and report submission to senior management on the final product proposal. • Managing co-ordination of the partners and working groups engaged in project work and resolving cross-functional issues at project level and act as single point of contact for external customers & internal stakeholders. • Assist in product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume and propose costing special and customized orders. • Drafting reports for the organization to enhance sales. • Growth within the various channels, and ensure that sales volumes are achieved according to the sales plan. • Keeping close contact with key customers and stakeholders. • Ensure full integration of Customer Plans with Brand Innovation & lead Joint Business Plan. • Maintain awareness of the external competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards and keep abreast in exploring new business opportunities (markets, products). • Researching and analyzing trends in sales and consumer behavior. • Design business development initiatives to sell products and identify viable business opportunities within the existing customer base. Key Performance Indicators (KPIs) • Sales (Volume + Value) • Profitability (PBT, GM, NM/MT) • Effective Coverage • Successfully implementing new revenue models • New Business Acquired • New Projects execution Work Experience • 12+ Years in Sales & Distribution in West Africa Markets • Overall exposure to B2C business • Experience of working in multi-cultural environment • Experience of managing the full value chain in business Qualifications • Bachelor degree in Marketing or Management/business related field preferably an MBA • Professional qualification with an accredited body SKILLS • Excellent analytical skills • Communication & problem solving skills • Computer literate in MS Office • Presentation+ Negotiation skills with excellent Leadership skills • Sound Business and Financial acumen • Strategic Thinking • Relationship management • Knowledge of Value Chain Management • Self and Team Management • Planning & Decision Making • Sales and Distribution Strategy Management • Consumer Behaviour

---