Regional Marketing Manager

Job Description : REGIONAL MARKETING MANAGER SINGAPORE FOR FMCG 10-15 years experience · Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door · Deploy successful marketing campaigns and own their implementation from ideation to execution · Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis · Produce valuable and engaging content for our website and blog that attracts and converts our target groups · Build strategic relationships and partner with key industry players, agencies and vendors · Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely · Oversee and approve marketing material, from website banners to hard copy brochures and case studies · Measure and report on the performance of marketing campaigns, gain insight and assess against goals · Analyze consumer behavior and adjust email and advertising campaigns accordingly

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