Senior Brand Manager

Job Description : SENIOR BRAND MANAGER KSA a market-leading beverage manufacturing organisation who are looking for a Senior Brand Manager to join their team in Riyadh, KSA. You will manage the Saudi market, for the beverages segment of the business. We are looking for someone who define the market position of a suite of products or brand, within the context of the overall product strategy. The candidate will oversee the approach to competitor analysis, market research, and interactions with the sales team, in addition to driving marketing initiatives and overall customer messaging to support product or brand awareness and sales. Are you an experienced brand management professional with extensive experience of working within the Saudi Food and Beverage Manufacturing Industry? Do you have a proven track record of successfully creating exciting stories for a brands journey from ideas to shelf? Are you passionate about developing and communicating a lasting brand visual identity for international and local use? Do you have an analytical mindset to proactively analyse local markets performance indicators and lead tactical modifications to improve performance and maximize ROI? Are you a professional who values delivering service excellence and solutions to your customers? If you can answer yes to these questions, then apply today! KEY RESPONSIBILITIES • Responsible for implementing the organisation brand strategy in line with the vision and mission • Lead the development of brand strategy and articulate the desired brand positioning to the business • Develop and propose annual business plans for the domain, ensuring alignment with strategy. Recommend financial budgets and propose business targets and schedule key activities/projects, ensuring integration with other elements of the organisation • Manages the effective achievement of departmental objectives through the leadership of the department – setting individual objectives, recruiting qualified staff, managing performance, developing and motivating staff and agencies, provision of formal and informal feedback and appraisal – in order to maximize subordinate, agency and departmental performance • Ensures knowledge sharing both at company level among other business functions and among agencies to build up value chain as a strategic objective in the development of knowledge pool • Manage product development and also alternatively be responsible for managing the definition, development and delivery of a significant product or service within the product development and engineering program, ensuring alignment with customer requirements • Identify and manage stakeholders up to management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions • Responsible for managing SKUs of product from concept to design, sample production, testing, forecasting, cost, mass production, promotion, support, and finally product end of life • Plan and manage the delivery of projects within an area of professional expertise, using an appropriate project management methodology to give assurance that intended outcomes are achieved • Stimulates subordinates and agencies; and contributes to the identification of opportunities for continuous improvement of systems, processes and practices taking into account ‘international best practice’, improvement of business processes, cost reduction and productivity improvement • Leads and directs the management of change through continuous improvement of departmental systems, processes and practices considering ‘international best practice’, changes in international standards and changes in the business environment which demand proactive action plans • Ensures that all department reports are prepared timely and accurately and meet company and department requirements, policies and standards • Ensures compliance to all relevant safety, quality and environmental management policies, procedures and controls across the department in order to guarantee employee safety, legislative compliance and a responsible environmental attitude KEY INGREDIENTS • Bachelor’s degree in Marketing or related disciplines • MBA or post-graduate qualification is a plus • Minimum of 12-15 years relevant experience including at least 7 years in positions of progressively increasing managerial responsibilities • Excellent communication, decision making and leadership skills • ERP/CRM experience • Arabic is essential

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