Trade Marketing Manager

Job Description : RADE MARKETING MANAGER OMAN 15+ years experience Brand Visibility Management: - Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs - Identify cost effective OOH media for improving brand visibility Event Management: - Prepare on-ground event calendar for the Branch - Evaluate and recommend productive exhibitions, road-shows, melas etc. Modern Trade: - Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in state - Responsible for driving promotion activities in key accounts Canvasser Management: - Identify outlets for recruitment & placement of canvassers - Track productivitycost acquisition per appliance - Impart training on product and selling skills MIS Management: - Monitor and report daily secondary sales of appliances - Weekly MOP tracking and reporting - Analyze and report effectiveness of exhibitions, road-shows & melas. - Canvasser productivity and cost effective analysis - Monitor competitors marketing activities & provide constant feedback to HO Candidate - Candidate with full time work experience in handling Trade Marketing role in FMCG industry. Must be Graduate /MBA. Ability to plan & achieve sales targets and improve the customer network. Good communication skills and knowledge of Arabic would be an added advantage.

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