TRADE MARKETING MANAGER

Job Description : TRADE MARKETING MANAGER KSA We are currently recruiting a dynamic , high energy and experienced Retail Trade Marketing Manager with a strong proven track record of driving footfall to stores, creating and executing seasonal marketing campaigns and leading a team of motivated Retail Marketing Executives and Trade Marketers across Saudi Arabia. As the Retail Trade Marketing Manager, you will be assisting the Head of Marketing in deploying the brand strategy to generate traffic in store , increase average baskets and customer frequency, implement Retailtainment. Also, You will Plan all of Wojooh's executions in all channels, utilising both inside and outside resources (e.g. retail, digital, marketing, commercial and distributors), to deliver our unique value proposition to our customers and achieve competitive advantage while delivering the best customer experience. You will be responsible for managing the human capital in your area, ensuring excellence of marketing performance. Main Responsibilities: - Drive traffic to store and improve store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross-sell & upsell sales and services. - Implementing marketing strategies & action plan given by the Head of Marketing to improve brand's performance. - Demonstrable experience in launching Go To Market (GTM) programmes - developing the yearly calendar or campaigns and locally lead initiatives - Responsible for consumer knowledge, segmentation and lifecycle by country/city/store. - Supervising the execution of the marketing action plan of the local markets & analyzing results (Store events, promotions, campaigns). Optimizing service & in-store experience: - Assist with the implementation of a service strategy - Implement innovative services, activities as part of Retailtainment - Defines store action plans across all markets - Lead and deliver integrated marketing campaigns designed to accelerate revenue, increase brand loyalty or build awareness through an integrated GTM plan aligned with the initiative, product line, business unit and/or target account. - Facilitate meetings and discussions with an extended team of channel specialists, subject matter experts and other constituents to define the appropriate marketing channels and strategies associated with the goals of the go-to-market plan. - Solicit input and feedback through direct interaction with Customers or Partners for a greater customer focus. - Leverage, enhance and (where applicable) adapt corporate marketing initiatives to be regionally messaged and relevant to ensure the right message is delivered to the target audience at the regional level. - Measure and react to success metrics, performs actionable analysis and makes data-driven decisions to improve outcomes and ROI (with the support of the analytical team) - Monitors campaigns and promotions KPI's. - Responsible for New brands launches and marketing plans - Reports to Head of Marketing on store performance and related marketing KPI's. - Competitive watch and benchmarks - Additional tasks might be required, in reasonable alignment with the job role. Key Skills & Attributes: - Actionable Consumer and Shopper Insights - Strong relationship building skills and collaborative style of working - A background in leading cross-functional Sales and Marketing teams to deliver successful product/service launch projects - Retail marketing strategies - Animations/ promotions/ marketing campaigns/ events - Project management and coordination - Performance Monitoring. - Innovation/Creativity - Digital Marketing. - Regional Brand Activity Plans. - Customer Relationship Marketing. - Excellent in store execution. Ideal Profile: - In their endeavor to excellence, the fundamental values all our employees must possess are Commitment, Integrity, Empathy and Flexibility. Education and Experience Background - 7+ years of marketing experience. - Marketing of global brands in FMCG, B to B, Brand development, Digital marketing, Retail Marketing.

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