Group Head Marketing

Job Description : GROUP HEAD MARKETING SOUTHERN EUROPE OUT OF FRANCE It is an international group, a major player in consumer beauty and hygiene, present in France. The head office is based in Rueil-Malmaison. The role reports to the Head of Marketing & Head of Category Management, and includes managing a team of product managers working to develop and implement brand strategies and plans in line with the global business strategy plan. The M/F group leader maximizes growth opportunities for the Southern Europe segment, he/she implements market activations in order to grow the European market share. This position is part of the Europe-wide marketing team, with a particular focus on France, Italy and Spain. The main missions are structured as follows: Brand Planning: creation of annual marketing strategy plans with consumption, brand portfolio, market share and profit objectives. Activation on the market, collaboration with international teams and identification with the global strategy. Strategic Planning: identification of sources of growth for Southern Europe, mapping of a roadmap for the South Hub. Brand Vision: development and harmonization of the marketing vision of the brand portfolio in accordance with the agreed global vision. Implementation of launch plans for new product development (NPD). Management of local NPD communication to the sales team, as well as complete launch plans, including price recommendation, 360° marketing plans, promotional plans, and sampling. Development of advertising and promotional campaigns: management of marketing agencies. Creative development: managing the adaptation of local markets. Management: managing a team to maximize their value and learning. Digital transformation: Work closely with the international digital marketing team to optimize digital media plans and maximize return on investment.

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