Brand Manager

Job Description : BRAND MANAGER DRC Reputed FMCG Company in DR Congo involved in manufacturing & processing of Vegetarian & Non Vegetarian Food Roles & Responsibilities : - Drive the Category & Brand and to create sustainable competitive advantage and economic value for the Non-Vegetarian Food business through excellent Category and Brand Marketing. - To develop strong consumer insights to inform and optimize brand strategy, campaigns, messaging, innovation, marketing strategy, and brand positioning to build equity and brand affinity. - Plan and execute all communications and media actions on all channels. - Create and manage promotional collateral to establish and maintain product branding. - Manage the budget for advertising and promotional items by brand. - Form a constant and flawless system of monitoring competitors' activity and price tracking g, along with forming necessary research and reports to drive insights to help the brand perform in a superior manner as well as defining timely counter activities. - Conduct ongoing analysis and reviews on brand sales performance through analyzing sales reports and identifying gaps. - Driving brand(s) portfolio by innovation and optimization. - Review marketing plans and marketing budget and closely monitor the execution of all marketing activities in geographies. - Identify new communication opportunities and implement them. - Develop POSM (point of sales materials), outlet activation programs, and events and sponsorships activities. Desired Profile : - MBA (Mktg) with 10-15 yrs. experience in Marketing & Brand Management. - Should have at least 2 yrs experience in leading Meat / Non Veg. Food companies.

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