Regional Marketing Manager

Job Description : Regional Marketing Manager - International Business 1. To build brand equity for TVS brand across ranges of 2W & 3W 2. Ability to understand the customer category and purchase funnel for brands in respective region 3. Develop insights for the category by identifying the need / gap 4. By defining the marketing challenge / problem and developing the 360 communications (ATL/BTL/ Digital) for improvement of brand salience 5. By creating regular marketing communication collaterals and digital artworks meeting the demands of different countries 6. Building marketing campaign for a particular brand(s) in the operating geography 7. Monitoring the brand communication effectiveness and ensuring desired in shop experience. Lead digitization implementation in country 8. Maintain MIS for the brand and monitor the target achievement. Periodic reporting and sharing of reports to India 9. Plan and achieve the targeted retail volume for the brand(s) by closely working with Country manager, distributor and dealers 10. Plan achievement of NPD volume and market share in respective region

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