Group Brand Manager

Job Description : GROUP BRAND MANAGER EGYPT The Group Brand Manager is responsible for managing the brands and categories of the Wellness portfolio. This includes the development and ownership of the category strategy and managing the marketing execution of the brand plans across all consumer and customer touch points. Job Description: • Develop and own the consumer activation strategy for the Wellness category (managing multiple brands in the portfolio- all leading brands of the company) • Manage the day to day deployment of the brand plans, from media planning, creative content management, digital and social media marketing, and rollout of brand activations • Monitor brand performance (market share, brand awareness and consumption KPIs) • Manage the Creative, Digital and Media agencies to deliver winning activation campaigns (from briefing to execution to post-activity evaluations) • Collaborate with the expert & Commercial Excellence teams to define appropriate brand visibility and awareness plans for health care professionals and shoppers • Monitor brand P&Ls to ensure achievement of ambitious growth targets: (Involving stakeholder management within the Finance, Sales, Trade Marketing and Supply teams) Job Qualifications: • • Bachelor's degree in Marketing or Business, Post Graduate Degrees preferred • Minimum 7 years of brand management experience managing Global FMCG brands, and/or a multi-brand portfolio • Strong Commercial Acumen • Digital Native • Ability to Manage Trade-offs • Consumer Insight Advocator • Executional Excellence • Team Leader & Motivator

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