Marketing Head

Job Description : Head – Marketing, Aftermarket Reporting To- CEO, Aftermarket Budget- up to 70 LPA Location- Noida Any Automotive experince JD- Product Planning and Strategy uConduct market research & competitor analysis to plant product portfolio expansion and new product launch uDecide on product to be launched and carry out feasibility in terms of geographical markets and manufacturing costs and develop go-to market strategy uDecide for Make vs. Buy uConduct product pricing and analysis for improvement of contribution margin based on market inputs and competitor insights uCreate a product wise budget and monitoring increase in revenue from new products and categories uCreate a Channel Expansion strategy uCreate a Loyalty & Retention Strategy for Distributors, Retailer and Mechanics Launch of new products uValidate new product development at plant to be as per design specifications uAnalyse and monitor product launch and conduct market forecast for production planning at plants uMonitor price correction with the business partners, providing suggestions for internal corrections and negotiate with the respective plants uCarry out negotiation with Business Partners to improve product contributions to increase margins (Pricing & profit management) uMonitor and resolve customer complaints related to the product categories and follow –up with the plants to ensure QCD Promotional Activities uIncrease customer awareness by planning and scheduling of promotional events like Product meets, Garage meets, Retail Meets, Dealer meets and convert orders or pursue opportunities in these promotional activities uMonitor learning and development in the department including training of the sales team Customer Relationship Management uEnhance customer relationship matrices and ensure high customer satisfaction with an intent to pioneer in customer connect uFormulation of Business Partner policies and ensure distributors business viability

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