General Manager

Job Description : GM MARKETING AND PUBLICITY GHANA 15-20 years experience · Set vision & define clear roles across branded portfolio · Strategize & development of portfolio strategy and evolution of brands & products to best meet consumer and retailer needs · Development and execution of integrated marketing communications and media plans across multiple brands in HealthiLife Beverages Ltd portfolio · Lead new product development including concept, pack, product and go-to-market plans · Assist in creating visual identity of the brand and lead design work · Manage annual marketing budget and lead annual budget planning for the category Required Candidate profile · Bachelor's Degree in business-related field such as Marketing, Finance, Economics, or Strategy · 15+ years of experience in marketing or advertising · Strong business acumen and analytical skills · Passion for marketing and consumer psychology · MBA Degree · Experience working within a large Beverages or FMCG company · African Beverages industry and market knowledge · Understanding of the selling process, retail environment, and distribution network

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