Brand Manager

Job Description : BRAND MANAGER GHANA Product Information Rice Our distribution has experienced unprecedented growth. From our roots in Nigeria 30 years ago selling unbranded rice, we now have brands that top the popularity charts in each of our 3 main countries of operation. With extensive warehousing and networks in destination markets, we are a strategic partner in the rice trade. Our end-to-end supply chain has seen several recognised brands go onto supermarket shelves, with increasing market penetration. The success of these rice brands is reflective of our insight into a diversity of markets, and our ability to cater to the exacting standards of varied consumer groups. Olam offers a variety of brands, including Royal Aroma, Royal Feast and Mama Africa in Ghana; Mama’s Pride and Mama Africa in Nigeria, Riz Meme Casse and Bijou in Cameroon; and Royal Aroma and Mama Africana in Mozambique. Job Description The Brand Manager and his team will build and drive the Marketing and brand building of Ghana Rice distribution portfolio which comprises leadership brands like Royal Aroma, Royal Feast, Mamma Africa . The Incumbent would lead portfolio development, deployment of brand identity, innovation and marketing communication materials and models. Strategic Effectiveness • Develop brand strategy leading to positioning, communication and go-to-market plans • Liaise with packaging vendors for packaging development – form and structure • Develop understanding of target group universe and segmentation for the same • Carry out the periodic market research as per the research calendar. Gather consumer insights that lead to brand growth • Identify and draw up any corrective actions required on the brand through share/ review of heath researches Operational Effectiveness • Implementation of brand plans • Ensure timely implementation of the brand activity calendar – including launches, Consumer Promotions etc. • Approve Media Plans / Calendar and communication campaign. • From agency brief stage to approvals to deploying it to the right agency and finalizing film/script/creative • Identify and deploy any other communication needs for the brand identified - PR/Trade/Influencer • Ensure adherence to the brand budget • Liaise with creative agencies for all creative development and fabrication – collaterals, pack designs, digital content, exhibition stalls etc. • Handle social media handles for the BU and create content for the same • Gather real time competitor information – market prices, promotions, new launches etc. • Build repertoire of consumer / customer knowledge - trends, usage & attitude (U&A) and consumption patterns • Develop a local vendor base for designing, printing, fabrication and on ground activations. Maintain and update the database for the same • Take care of all statutory requirements, approvals, Trademark registrations & liaising with statutory agencies Requirements The successful candidate will have a high bias for action, deep passion for doing something exceptional, openness to new ideas and approaches, willingness to work with the team to make an impact on the market and a sense of responsibility, measuring performance by results. • MBA with 8-10 years of post-qualification industry experience. • An understanding of how, and the willingness to go the extra mile, to bring added business value. • Effective coaching, facilitation, presentation, and team building skills

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