Cluster Sales and Marketing Director

Job Description : CLUSTER DIRECTOR OF SALES AND MARKETING DUBAI FOR WYNDHAM HOTELS The Cluster Director of Sales and Marketing under the business supervision of the Cluster General Manager and within the limits of established Corporate/Sales policies and procedures, oversees and directs all aspects of the Sales and Marketing activities. His/her responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversees and assists with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan. KEY RESPONSIBILITIES Sales Function Produces the Annual Sales plan, marketing budgets and forecasts Works closing with the head of Revenue to produce action plan related to the revenue plan to ensure revenue plan objectives are achieved Provides a professional, advisor support service to the Cluster General Manager Coordinates all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc. Creates and implements special programs to achieve greater profitability through: Increasing average rate Overall occupancy Increasing business volume during off-peak periods Increasing local food & beverage and banquet sales Reviews regularly activities reports of Sales to ensure targets and Sales objectives are met. Investigates potential markets by: Reviewing Sales Department and Front Office correspondence files Analyzing guest history and registration card files Studying guest questionnaires Reviewing government statistics on visitors to the city Analyzing competition’s sales/promotion efforts Studying various reference and industry publications for sales leads Maintains good communication with Regional Sales and Marketing and implement corporate initiatives. Marketing Function Enhances the image of the hotel in the local community Participates as an active member of the community through associations, memberships and other trade organizations. Reviews regularly activities reports of Marketing personnel to ensure targets and Marketing objectives are met. Reviews regularly internal promotion pieces for visual effect and ensures they conform with brand standards. Organizes and promotes in cooperation with the Food & Beverage Department special projects to stimulate Food & Beverage sales within the community, including but not limited to, tournaments, balls, parties, gastronomic festivities, etc. Interacts with individuals outside the hotel, including but not limited to clients, convention, bureaus, local hotel associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, Competitors and other members of the local community. Recommends to Cluster the General Manager & the Regional DOSM the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other department heads and the Advertising Agency. Procures new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private clubs and professional Associations within the community and neighboring markets Reviews regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media Works closely with the Regional DOSM and manages the development of new products and services. Oversees the development of new marketing strategies in conjunction with the Regional DOSM Leadership Maintaining a business environment based on the Code of Conduct and Company Vision Maintain and enhance the open door policy to all team members providing advice and guidance when needed in regards to their issues or concerns and/or grievances Responsible for People leadership of direct reports of your teams, recruitment and selection, performance management (Appraisal/PDP), team member development and motivation, counselling / disciplinary issues. Conduct regular coaching sessions/1:1s with direct reports Human Resources Ensure that the hotels are fully compliant with Wyndham people processes and deadlines that govern all Wyndham properties. E.g. AES, Success Matters, Probation reviews etc. Talent Reviews taken place as per the communicated timeline and are live in the business Ensure 100% compliance with all mandatory training for departments; as well as the Departmental Trainers are positively encouraged Control the LTO, Absence and Payroll in your department in conjunction with the HR Leader on property to ensure that any areas of concern and monitored and rectified to meet the HR BSC Targets. Manage the AES process in your department ensure that the follow up meetings are done and the Team Members have timely feedback. Conduct interviews for relevant roles in conjunction with HR Review manning and re-recruitment of all positions in conjunction with HR Ensure that you dine in the Team Member restaurant at least three times a week and provide HR Leader on property feedback Support WeCom with quarterly People, Community and Sustainability engagement events Communication To conduct or chair regular communication meetings with team(s) and actively participate in relevant business meetings to facilitate effective communication. Conducted documented 121’s with all direct reports Share all relevant information with GM & HR in 121’s Attend ExCom Meetings Attend Business Review Meeting Quarterly Hotel Meeting Finance Plan and track departmental budget Plan and track departmental holidays and lieu days as per the needs of the business Review with the Finance Leader/HR Leader the payroll figures Ensure that the payroll is submitted to HR on the agreed date SKILLS & COMPETENCIES Excellent Communication skills Strong leadership and analytical skills Excellent selling skills Excellent organizational and planning skills Understanding of customer service skills. Alongside these key competencies, the incumbent of the role will be required to demonstrate the fundamentals of the company’s Count on Me! service culture to be responsive, respectful and deliver a great experience EXPERIENCE, CERTIFICATION & EDUCATION Ideally 2 to 3 years as Cluster DOSM in the 4/5 star hotel Ideally Degree/Diploma in a Marketing/Business Administration or any related field Hotel industry work experience demonstrating progressive career growth and a pattern of exceptional performance Ability to manage a large team Proficiency in property management system Strong media, presentation and computer skills Strong understanding of the UAE market Pre-opening experience is an advantage.

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