Chief Executive Officer

Job Description : CEO NIGERIA/KENYA FOR FOOD AND BEVERAGES 15+ years of experience in managing the food and beverage business- Financials, P& L, Cost controlling, budgeting, manpower, technical, marketing, commercials, production & end to end controlling of the Plant.- Strategic Planning & Business Operations:- Develop clear strategy for growth of the business capacity expansion road map, entry into new markets/geographies, deeper penetration in existing markets etc.- Formulate and implement the strategies in perfect line with the Business Plan to achieve the Business Objectives and Performance Targets of the organization.- Ensure the achievement of targeted top line & bottom line.- Ensure the organisation delivers on key outcomes of revenue, cost, profit, customer service and associate engagements.Sales Operations:- Leading, strategizing and guiding the Sales team on sales/channel development, expansion and execution.- Providing the leadership to the sales team to achieve monthly / annually sales objectives through accurate planning / forecasting, distribution and expansion.- Analyze the sales & market share data SKU wise, Brand wise, town/city wise & state wise and guide the sales team.Marketing and PR:- Responsible for the finalization of Brand vision, Brand architecture and Extension to achieve the set objectives- Ensure that brand identity and Equity for all brands are aligned with the overall marketing strategy.- Oversee/ ensure the right Positioning of Brands, ATL, BTL, CRM, Handling Agencies, Media Planning and Consumer Insights- Oversee content, production and distribution for media and other marketing and publicity materials / collaterals.- Driving high growth for the platform market research, pricing, consumption, engagement, retention and market share.- Based on the market intelligence / research, strategize for the new product development and reaching to the new segments, geographies & consumers.- Provide direction & roadmap for product conceptualization, positioning and new product development in coordination with packaging development and R&D.- Review the pricing & packaging of each brand vis--vis competitions and take the pricing decisions.- Ensure the increased return on investment on advertising and brands endorsement.Manufacturing / Operations:- Direct production planning, production process development, quality systems in all manufacturing units.- Guiding the team to ensure products meet or exceed customer quality standards and required delivery schedules are met.- Guiding R & D and category team to coordinate the production for the introduction of new products.- Directs manufacturing engineering efforts to ensure facilities optimization, equipment are adequately designed, built and maintained.- Provide the guidance on robust equipment/processes; create strategies to reduce labour cost, scrap, and ensure a product with free of defects.- Lead the development and implementation of policies, plans and practices regarding product supply/demand, delivery and authorizes the implementation of strategy and policies.SCM:- Oversee and provide guidance companywide SCM and inventory planning activities all units and depots. Provide leadership & direction to the team on SCM and SKU wise stock requirement / firming up ROL by keeping the minimum inventory level at the factories / units & warehouses.Provide direction to SCM team to drive down costs, inventory reduction plans while ensuring adequate stock levels for current / future needs.Financial management:- Provide direction in developing annual budgets that support operating plans and submits budgets for board approval- Submit the reports on expenditure, income (EBITDA) & budgets for board. Ensure sales & cost control targets are achieved.- Delivery/achievement of the annual financial targets by Volume Growth, Brand wise/SKU wise Revenue Growth Implement, maintain & manage the effective controlling system throughout the company, covering financial/non-financial.

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