Marketing Head

Job Description : HEAD OF AUTO MARKETING THAILAND The Marketing Manager (x1 vacancy) job has arisen in the automotive brand in Bangkok. We are seeking a highly skilled and motivated Head of Marketing Manager to lead our marketing effortsfor our client in automotive company. As the head of Marketing Manager, you will be responsible for developing and implementing strategic marketing initiatives that enhance brand visibility, drive customer engagement, and support the growth objectives of our automotive company. This role offers a competitive base salary with attractive benefits. Develop and execute comprehensive marketing strategies that align with the company's overall goals and objectives, contributing to increased brand recognition and market share Identify market trends, customer insights, and competitive landscape to inform strategic decisions and campaign development Plan, execute, and oversee integrated marketing campaigns across various channels, including digital, print, social media, events, and partnerships Collaborate with the creative team to create compelling and visually appealing marketing materials that effectively communicate the brand's message Manage the company's online presence, including website content, SEO, SEM, email marketing, and social media platforms Analyse digital marketing performance metrics and make data-driven adjustments to optimise campaigns for better reach and engagement Lead marketing efforts for new product launches, coordinating with cross-functional teams to ensure successful market entry and maximum visibility Maintain brand consistency across all marketing materials and communications, ensuring a unified brand image and message Develop and enforce brand guidelines for internal and external stakeholders Conduct market research to identify customer needs, preferences, and emerging trends, providing insights for strategic decision-making Manage and mentor a team of marketing professionals, fostering their professional growth and ensuring successful execution of marketing initiatives Collaborate with internal and external partners, such as agencies and vendors, to achieve marketing goals Develop and manage the marketing budget, allocating resources effectively to achieve maximum ROI for marketing initiatives Bachelor's degree in Marketing, Business Administration, or related field (Master's degree is a plus) 15 years of proven experience in marketing, preferably in the automotive industry or related field Strong understanding of marketing principles, including digital marketing, branding, and campaign management Proficiency in using marketing software and tools for analytics, content creation, and automation Excellent leadership and team management skills, with the ability to inspire and guide a diverse team Creative mindset with strong problem-solving and decision-making abilities Exceptional communication skills, both written and verbal Analytical mindset with the ability to interpret data and derive actionable insights Experience in managing budgets and financial aspects of marketing projects Passion for automobiles and a keen interest in automotive industry trends

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