Marketing Manager

Job Description : Marketing Manager (Rx) Base Location: Nairobi, Kenya The successful candidate will drive the regional marketing strategy, product/ brand positioning and guide field force to maximize Shalinas business performance and augment market-share in Kenya. · Implement marketing strategy (operational plans, brand & promotional-mix) to meet Shalinas regional performance and revenue targets in collaboration with sales function and other stakeholders. · Identify, engage and maintain relationships with KOLs in the region. · Engage the field sales force, key enterprise customers and other resources to capture regional response to promotional activities and campaigns. · Support the design and periodic review of differential pricing strategy in the region for all brands. · Monitor regional consumer/ customer/ market needs, competition and business performance to proactively provide the field sales force with adequate support. · Conduct regional training programs to impart product/ scientific knowledge to field sales force. · Collect and analyze regional primary/ secondary sales data to present monthly dashboard reports to stakeholders. · Collaborate with other functions such as supply chain, manufacturing, regulatory etc. to create synergy. Minimum 8-10 years experience in driving regional marketing strategy within a pharmaceutical company, preferably in Kenya. · Experience with acute/ primary care therapies like Anti-infective, Derma, Gastro, Gynae highly preferred. · Bachelors degree specializing in Pharmacy/ Life Sciences, tertiary qualifications such as MBA in Marketing. · Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders. · Strong collaboration skills to partner with functional teams, agency partners and business teams. · Strong communication skills to push on ground activation agenda. · Strong analytical skills, understanding consumer needs/ trends and problem-solving approach. · Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred. · Self-starter with an ability to stay independently motivated and deliver the assigned mandate.

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