Marketing Manager

Job Description : PHARMA MARKETING MANAGER IVC The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. Responsibilities Business Development: · Analyze the product portfolios of new and existing APC partners. · Carry out market analysis, involving knowledge of the various markets in French-speaking Africa and competitors · Interpretation of IMS data · Preparation and validation of market analysis for submission to partners Draw up Group marketing strategy: · Analysis of product portfolio, main markets and competitors to recommend actions to improve competitiveness. · Define marketing policy for product portfolio. · Manage budgetary and human resources. · Definition and validation of marketing plans. · Define and maintain APC's marketing image at all levels: public, private, social networks, media, internal. Manage marketing activities: · Manage the entire product lifecycle, from planning to commercialization, including a key role in product launches in various markets. · Evaluate the effectiveness of marketing initiatives by monitoring key performance indicators (KPIs) and return on investment (ROI). · Participation upstream with Research & Development, Supply and Finance; downstream with Medical Information, Regulatory Affairs and Sales. · Advice on new product development and/or licensing. · Professional relations with stakeholders (healthcare professionals, health authorities, professional associations, advertising agencies and commercial partners). · KOL management. Team management: · Organization, planning and leadership of the marketing team and community within the group. · Human resources management: ensuring the recruitment of a competent team, skills assessment and professional development. · Provide medical-marketing training for teams. Qualifications · 4 or 5 years' higher education (Marketing, Business, Life Sciences) · 8+ years' experience in pharmaceutical marketing at international level · Ability to multi-task · Strong verbal, written, and organizational skills · Good command of marketing tools and techniques · Fluent in English and French · Leadership skills

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