Marketing Manager

Job Description : Marketing Manager (ATL/ BTL) - Retail Industry Education: Any Post Graduate (MBA Preferred) Location: East Africa Experience: More than 8 Years of relevant experience Salary: Tax Free Savings + Accommodation + Travel Allowance+ Visa + Medical + All other Benefits Responsibilities: * Taking care of ATL/BTL/Launches and all other marketing activities. * Creating marketing strategies to achieve organizational goals. * Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. * Maintaining our social media presence across all digital channels * Measuring and reporting on the performance of all digital marketing campaigns. * Responsible for the execution of Modern trade, store branding activations along with onsite demo of the different product categories. * Regular market visit to get the new ideas for marketing and communication. * Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement. * Planning and innovating new marketing initiatives on a regular interval to create brand recall and awareness. * Market Research and Strategy * Dealing with International suppliers for branding and marketing strategy Strong analytical skills and data-driven thinking * Up-to-date with the latest trends and best practices in online marketing and measurement Candidate must be willing to relocate to Africa

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