National Sales Manager

Job Description : NSM KENYA FOR FMCG experienced and results-driven National Sales Manager to join our dynamic team in Nairobi. The successful candidate will play a pivotal role in achieving our ambitious customer acquisition and revenue growth objectives. A strong bias on Key Account Management and Route to Market strategies is essential for this role. Responsibilities: Cultivate and maintain relationships with key accounts, ensuring their satisfaction and loyalty. Negotiate contracts and close agreements to maximize profits while ensuring clients’ needs are met. Develop trusted advisor relationships with key accounts, customer stakeholders, and executive sponsors. Design, implement, and adjust effective RTM strategies to optimize market penetration and profitability. Analyze market trends and competitor strategies to identify new business opportunities. Ensure the sales team's alignment with RTM strategies and provide training as necessary. Lead and motivate a high-performing sales team to achieve sales targets. Identify emerging markets and market shifts while being fully aware of new products and competition status. Develop and implement effective sales strategies and lead nationwide sales team members to achieve sales targets. Monitor and analyze performance metrics and suggest improvements. Prepare monthly, quarterly, and annual sales forecasts. Report on sales results to senior management and suggest corrective actions. Allocate and manage sales budget to ensure optimum employment of resources. Monitor spending against budget, analyzing variances, and initiating corrective actions. Key Skills: Strong business sense and industry expertise. Excellent mentoring, coaching, and people management skills. Exceptional communication and negotiation skills. Proficient in MS Office Suite and CRM software. Qualifications: Bachelor’s degree in Business, Sales, Marketing, or related field. A minimum of 15 years of sales experience in the FMCG sector, with at least 2 years in a managerial role.

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