Trade Marketing Manager

Job Description : TRADE MARKETING MANAGER DUBAI We are seeking a dynamic and experienced professional to join the team as the Head of Trade Marketing for a leading global Fast-Moving Consumer Goods (FMCG) company based in Dubai. As a crucial member of the senior management team, you will play a pivotal role in driving their trade marketing strategies to ensure market leadership and sustained growth. Strategic Trade Marketing Leadership Develop and execute innovative and effective trade marketing strategies aligned with overall business objectives. Lead the trade marketing team in planning and implementing impactful campaigns to drive brand visibility and market share. Customer Engagement and Relationship Management Collaborate with key retail partners and distributors to strengthen relationships and optimize trade marketing opportunities. Develop customized trade marketing programs to meet the unique needs and objectives of various retail channels. Market Analysis and Insight Generation Conduct thorough market analysis and stay abreast of industry trends to identify opportunities for trade marketing excellence. Utilize data and insights to drive informed decision-making and continuously improve trade marketing initiatives. Cross-Functional Collaboration Work closely with sales, marketing, and product teams to align trade marketing strategies with overall business goals. Ensure seamless communication and collaboration between trade marketing and other departments. Budget Management Effectively manage the trade marketing budget to maximize ROI and achieve business targets. Implement cost-effective strategies while maintaining high-quality standards. Brand Representation at Point of Sale Oversee the development and execution of impactful in-store displays, merchandising, and promotional activities to enhance brand visibility and customer engagement. Team Leadership and Development Lead and inspire a high-performing trade marketing team, fostering a culture of innovation, collaboration, and continuous improvement. Provide mentorship and guidance to team members to enhance their professional growth. Performance Monitoring and Reporting Establish key performance indicators (KPIs) for trade marketing initiatives and regularly evaluate performance against targets. Prepare comprehensive reports for senior management, highlighting achievements, challenges, and recommendations. Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus. Proven experience in a senior trade marketing role within the FMCG industry. Strong leadership skills with a track record of successfully managing and developing teams. Exceptional strategic thinking, analytical, and problem-solving abilities. Excellent communication and negotiation skills. Demonstrated ability to build and maintain strong relationships with key stakeholders. In-depth knowledge of the FMCG market in the Middle East and experience working in Dubai is advantageous.

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