Commercial Director

Job Description : COMMERCIAL DIRECTOR THAILAND ( OPEN TO EXPATS) The Commercial Director (Fashion) is responsible for driving retail store sales, overseeing the operation of new openings, pop-ups, and events, as well as developing and executing expansion plans Additionally, the Commercial Director will be responsible for managing online e-commerce and website activities, implementing and optimising CRM strategies, and overseeing wholesale operations. This role offers a competitive base salary with performance bonus. Develop and implement strategies to drive sales and achieve revenue targets Analyse market trends, customer preferences, and competitor activities to identify opportunities for growth Collaborate with the marketing team to develop effective promotional campaigns and sales initiatives Monitor and evaluate store performance, identifying areas for improvement and implementing necessary actions Oversee the planning, execution, and management of new store openings, pop-up shops, and events Conduct market analysis, including demographic studies and competitor assessment, to inform expansion strategies Collaborate with internal and external stakeholders to negotiate lease agreements and secure prime retail spaces Develop and execute expansion plans, ensuring timely and successful store launches Oversee the development and management of the brand's online presence, including e-commerce platforms and the official website Develop and implement a comprehensive CRM strategy to enhance customer loyalty and drive repeat purchases Utilise customer data and analytics to segment customer base and personalise communications and offerings Collaborate with the marketing team to develop targeted marketing campaigns and promotions for different customer segments Continuously evaluate the effectiveness of CRM initiatives and make data-driven adjustments as needed Oversee wholesale operations, including managing relationships with existing wholesale partners and identifying new business opportunities Collaborate with the sales team to develop sales strategies and negotiate contracts with wholesale partners To succeed in this role, you must have excellent communication skills in English. Bachelor's degree in Business Administration, Marketing, or a related field (Master's degree preferred) Proven 10-12 years of experience in a similar role within the luxury retail, fast fashion industry Strong understanding of retail operations, sales strategies, and customer relationship management Proficiency in e-commerce platforms and website management Knowledge of CRM strategies and implementation Excellent communication and leadership skills Strong analytical and problem-solving abilities Ability to work in a fast-paced, dynamic environment

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