Regional Sales Manager

Job Description : RSM ZAMBIA Reports to Chief Commercial Officer Location: Lusaka, Zambia 1. Develops and implements strategic marketing & sales plans and forecasts to achieve corporate objectives for products and services 2. Develops and manages sales/marketing operating budgets 3. Plans and oversees advertising and promotion activities including print, online, social media, trade demonstrations amongst others 4. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share 5. Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends. 6. Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets 7. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions 8. Monitors competitor products, sales and marketing activities 9. Establishes and maintains relationships with industry influencers and key strategic partners 10. Guides preparation of marketing activity reports and presents to executive management 11. Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events 12. Directs sales forecasting activities and sets performance goals accordingly 13. Directs staffing, training, and performance evaluations to develop and control sales and marketing programs 14. Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals 15. Represents company at trade association meetings to promote product 16. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals 17. Coordinates liaison between sales department and other sales related units 18. Analyzes and controls expenditures of division to conform to budgetary requirements 19. Assists other departments within organization to prepare manuals and technical publications 20. Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion 21. Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness. 22. Directs product research and development. 23. Develop strategies for growing into untapped market segments i.e institutions, commercial operators 24. Monitor customer accounts, and closely monitor receivables against agreed payment terms Qualification: 1. Minimum 10 years sales/marketing experience in Consumer Food Brands (FMCG, a must) 2. A diploma/degree in communication, business or marketing 3. Basic knowledge of financial planning and budgeting 4. Marketing Concepts (Above and below the line) 5. Strong Client Relationships management 6. Creative and Analytical Services (Microsoft Excel, Word and Powerpoint + Reporting skills) 7. Photoshop and Illustrator, not required but a plus 8. Languages, not required but a plus (Nyanja, Bemba, Gujrati, Lunda, Lozi) 9. Strong English Communication & Diplomacy Skills 10. Innovator and a candidate who can think outside the box

---

Back