Strategist

Job Description : ROUTE TO MARKET STRATEGIST NIGERIA A new and exciting opportunity as a Route-to-Market Strategies has just opened up at a well-established FMCG company in Nigeria Company Overview: The company is a leading player in the fast-moving consumer goods (FMCG) industry. They specialise in the production of FMCG products derived from agriculture commodities. Job Summary: Seeking a seasoned and visionary Route to Market Strategist to lead the team and drive the successful launch and distribution of our FMCG products. The ideal candidate will have a proven track record of developing and leading the sales and marketing efforts for new products. Key Responsibilities: Leadership: Lead and manage a team of sales and marketing professionals, providing guidance and direction to ensure the successful execution of Route-to-Market Strategies. Product Launch: Develop and implement comprehensive go-to-market strategies for new FMCG products, ensuring successful product launches and market penetration. Market Analysis: Conduct in-depth market analysis, customer segmentation, and competitor assessments to identify growth opportunities and market trends. Distribution Strategy: Define and execute effective distribution strategies, including channel selection, product positioning, and pricing to optimise market reach and sales. Sales Growth: Drive sales growth through innovative marketing campaigns, promotions, and customer engagement strategies. Budget Management: Manage and optimise the allocated budget effectively, ensuring a strong return on investment. Stakeholder Collaboration: Collaborate with cross-functional teams, including production, supply chain, and finance, to align and execute the route-to-market strategy seamlessly. Reporting and Analysis: Regularly monitor and analyse key performance indicators, making data-driven decisions to improve the Route-to-Market approach. Compliance: Ensure compliance with industry regulations and company policies in all sales and marketing activities. Candidate Requirements: Experience: Experience in a senior-level role within the FMCG industry, with a proven track record of successfully launching and marketing new products. Leadership: Demonstrated leadership skills with the ability to lead and inspire a team. Market Expertise: Strong understanding of the Nigerian FMCG market, including distribution channels, customer behaviours, and industry trends. Strategic Thinker: Proven experience in developing and executing high-level sales and marketing strategies. Budget Management: Proficient in budget planning, allocation, and monitoring. Travel: Willingness to travel to the company's factory in Ondo State on a regular basis. Education: A bachelor's degree in business, marketing, or a related field; an MBA is a plus. Industry Background: Previous experience in a well-established FMCG food company in Nigeria is essential.

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