Marketing Director

Job Description : MARKETING DIRECTOR KSA for FMCG This is a key Management position responsible for the strategy & overall direction of brands. The role will involve developing, planning & Implementing a comprehensive marketing strategy for the key categories that command significant market share as well are key drivers of revenue and growth for the organization. Responsible to generate revenue through successful marketing using market research, boosting innovation, product development, R&D, pricing, product marketing, corporate communications, and advertising. Develop a strategy to ensure vertical and horizontal alignment. Identify market segments, opportunities to increase market share and sales volumes. Lead selected innovation projects with brand teams to venture into new brands, new categories. Lead the innovation process and all aspects of R&d activities in terms of product packaging, recipe, etc. Develop pricing policies, develop brand strategies that ensure coherence and alignment. Manage a team and ensure that capabilities and skills enhancement is a continuous process.

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