Chief Marketing Officer

Job Description : Chief Marketing Officer Location: Pune Experience: 20+ years minimum Industry Exp Mandatory: Two Wheeler or Motorcycles marketing Offer Salary: 1.0 to 1.40 crore Looking for a passionate marketer who is a strategic thinker and bike passionate to head the marketing team of an automotive company. This role requires an individual who is excited about uncovering consumer insights and delivering innovative marketing campaigns. Key Accountabilities: · Translate and implement the vision of the leadership team into the mission, brand positioning and go-to-market strategies. · Communication & Media Planning: Creative campaign development & and media mix for various social and digital platforms. · Product Events/Product Launch: Develop & and execute mega product launches, events and collaborations. · Establish performance specifications, cost and price parameters, market applications and sales estimates · Measure and report the performance of all marketing campaigns, and assess against goals (ROI and KPIs) · Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues · Oversee marketing and advertising activities to ensure consistency with product line strategy · Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team. · Knowledge of ATL & BTL media and how to use it in brand plans. Experience and Qualifications: • MBA in marketing from a tier-1 b-school. Should have an understanding of the two-wheeler industry. · Individuals with experience in Two-Wheeler industry will be preferable. · Proficiency in managing partner relations: research teams, agencies and vendors. · Must be able to operate successfully in a lean organization; must be able to articulate and advocate initiatives working with other teams and be able to create a vision and organization that can scale rapidly with growing volume. · Comfortable working with numbers, metrics and spreadsheets · Detailed understanding of digital marketing channels including Adwords, Facebook ads, SEO, social media, email marketing, affiliate marketing and web analytics.

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