Marketing Director

Job Description : MARKETING DIRECTOR SINGAPORE ( OPEN TO EXPATS) An exciting opportunity has arisen for a dynamic and experienced Marketing Director to join a rapidly expanding APAC business. This role is based in Singapore and offers the chance to lead a dedicated team looking after SGMY markets, driving top and bottom-line business goals and results. The successful candidate will be responsible for ensuring go-to-market executional excellence, shaping brand strategies, spearheading innovative consumer experiences, and implementing an omni-channel strategy. With a strong focus on local relevancy, this role is perfect for someone with a deep understanding of consumers, market trends, regional insights, and emerging opportunities. As the Marketing Director, you will play a pivotal role in delivering top and bottom-line business goals. You will shape the brand's strategies, ensuring local relevancy that drives growth. Your ability to identify regional differences will be crucial in tailoring global brand programs to local consumers. You will spearhead strategies to support a diverse portfolio of businesses while developing an innovative vision for in-store retail consumer experiences. Your leadership skills will be instrumental in building strong collaborations with key stakeholders. With your digital-first mindset, you will implement an omni-channel strategy that maximises consumer engagement. Deliver top and bottom-line business goals and results Ensure go-to-market executional excellence across products, in-store visibility, and retail experience Shape the brands’ strategies and plans to drive growth and executional excellence Identify regional, local and cultural differences to tailor global brands’ programs to local consumers Develop strategies to support a wide portfolio of businesses through innovative means Implement vision for in-store retail consumer experience to drive conversion and productivity Lead overall marketing capabilities and build strong collaboration with key stakeholders Provide strategic direction in overall planning, administering, and managing day-to-day activities Implement the omni-channel strategy and develop necessary capabilities Possess media planning & buying experience and expertise The ideal Marketing Director will bring extensive industry experience along with strong digital knowledge. Your entrepreneurial leadership style combined with your drive for business results will be key to your success in this role. You will have a solid understanding of retail excellence and operations, and the ability to work comfortably within a complex matrix organisation. Your excellent communication and interpersonal skills will enable you to build strong relationships with key stakeholders. Additionally, your experience in managing agencies’ performance will be crucial. 12-15 years of experience in a consumer appliances or FMCG industry Strong digital knowledge with proven ability to combine traditional marketing with social media Entrepreneurial leadership style with a drive for business results Commercially astute with sound business judgement Strong leadership skills as required to lead a sizable team Excellent communication and interpersonal skills Ability to work comfortably and lead change in a complex matrix organisation Experience in managing agencies’ performance

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