Group Chief Financial Officer

Job Description : GROUP CFO LONDON UK Indian MNC with HQ in London looking for Indians who are CA and come with 30+ years experience Preferably with MBA and who have experience of FMCG and FMCD trading /FMCG manufacturing Candidate will also be an advisor to the board and company secretary The CFO’s role is twofold: Oversee the organization’s financial activities, including being responsible for the finance and accounting professionals who perform operational functions, and serve in a strategic advisory role for the CEO and C-suite peers. Brainyard’s Winter 2021 Survey shows how finance and business leaders rank success factors and how those priorities have changed over time. Meeting revenue and earnings goals and keeping cash flow stable are clearly in the CFO’s purview. Finance chiefs also advise department heads across the organization, assisting them in both maximizing revenues, if they serve in a revenue-generating capacity, and controlling expenses without sacrificing customer or employee satisfaction or the company’s reputation. The CFO helps select skilled staff for the finance team and works with departments to allocate budget for human capital management. CFOs put complex data — current, past and predicted financial results — in perspective and help the CEO make sound financial decisions: Should we introduce this new product or service? Can we afford to on-shore our supply chain? What are the tax implications of our employees working from anywhere? Liquidity Liquidity refers to an organization’s ability to pay off its short-term liabilities — those that will come due in less than a year — with readily accessible, or liquid, funds. Liquidity is usually expressed as a ratio or a percentage of what the company owes against what it owns. CFOs are concerned with ensuring that customer payments are made in full and on time and controlling expenses so that enough cash is on hand to meet financial obligations. Return on investment (ROI) Part of a CFO’s strategic focus is on ensuring a strong return on investment (ROI) for their organizations. ROI is a measure of the likelihood of receiving a return on dollars invested and the precise amount of that return. As a ratio, it looks at the gain or loss of an investment as a percentage of the cost. Because ROI is a relatively basic KPI that does not account for all variables — net present value, for example — CFOs add context to evaluate whether a project will deliver sufficiently robust ROI to be worth the investment. Forecasting Importantly, CFOs don’t only report what is — a significant part of their value to an organization is their ability to accurately predict likely future outcomes. That includes financial forecasting and modeling based not only on the company’s past performance but on internal and external factors that may affect revenue and expenses. The CFO is tasked with making sense of the various departmental level forecasts to create profit projections for the CEO and shareholders. Internal factors include sales trends, labor and HR-related costs, the price of raw materials and more, while external data inputs could include opportunity cost for capital, shifts in market demand, emerging competitors and advances in technology. To monitor the external environment, CFOs may rely on government data, analyst firms and business and general media, supplemented with insights gleaned through trade and association memberships and the input of board members, lenders and others. Reporting Financial reports including balance sheets and P&L and cash flow statements help both internal leaders and external stakeholders understand the financial state of the business, and it’s up to the CFO to attest that these statements are accurate and complete in accordance with generally accepted accounting principles (GAAP). Although private companies are required to file financial reports with the SEC only if they have $10 million or more in assets and 500 or more shareholders, many businesses create these statements anyway so they’re available should the company seek a bank loan or venture capital or equity funding. Members ot the CFO’s Team The key duties of the CFO position vary depending on the size of the organization, its industry and whether it’s a public or private company but generally fall into three broad functional areas: controller, treasury and strategy and forecasting. Organizations may have professionals overseeing some or all of these roles and reporting to the CFO. Regional CFO: They are responsible for creating reports that provide insights into a company’s financial standing, including accounts receivable, accounts payable, inventory and payroll. Treasury: The treasurer is responsible for the company’s liquidity, debt and assets. That includes any investments the company may have, whether physical assets, such as buildings and equipment, or financial investments. Strategy & forecasting: Strategy and forecasting involves using available data and reports, both internal and external, to advise on areas including product development, market expansion, human capital management, M&A and capital investments. It’s also where structured planning and forecasting exercises, like scenario planning and FP&A, fall. Controllers, treasurers and FP&A analysts are invaluable members of the team, but in all these areas, the buck stops at the CFO’s desk.

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