General Manager Sales

Job Description : GM SALES KENYA FOR WHITE GOODS General Manager - Sales Organization Level: Managerial Job Reports to: Managing Director Department: Sales Purpose: - The General Manager - Sales is responsible for maximizing revenue growth in local market area by capitalizing on existing network infrastructure, interconnected with Clients / Customers, and local market knowledge of viable customer segments and competitive situation. Major Areas of Responsibilities - Controlling, supervising and leading a team of Sales Managers and Sales Executives focused on sales of Consumer Electronics and Home appliances. - Possesses a strong leadership to address various channels of distribution like managing branches with exposure to sales management, finance and logistics. - Maintains product and service quality standards by conducting ongoing evaluations and investigating complaints. Initiates corrective action. - Executes marketing, sales, and operational activities, producing results that meet or exceed the company’s business plan. Duties & Responsibilities - Preparing the annual sales budget for the region (franchise wise, product wise, territory wise, etc.) and seeking its approval from the Managing Director. - Ensure achievement of the budgeted sales, expenses and operating profit objectives for the regions. - Ensuring collections/financial exposures are well within set corporate objectives at all times. - Effectively and efficiently managing all dealer sales functions of various franchises in the regions. - Frequently making market visits to meet dealers and ensuring their full and continued support to our products. - Frequently working with the field staff in order to lead them from the front, assess their market needs, obtain competitive information and provide solutions to any issues that hamper their optimal performance. - Develop new key accounts and maintain strong relations with existing ones at all times. - Give regular feedback to the Managing Director on the market situation/trends, competitive activities, market opportunities for business development, risk management etc. and suggest solutions/strategies on how to effectively manage the issues. - Guide and direct Sales Managers so as to ensure their optimal performance/contribution towards achievement of the corporate objectives. - Work closely with the Finance, Marketing, Projects and Distribution heads so as to obtain their support to the sales effort/resolution of operational issues, if any. - Judiciously use all the approval powers delegated so as to ensure minimal cost to the company while obtaining maximum sales output with minimal financial risk. - Ensure that all dealers operate within their defined credit limits/credit periods. Recommend for enhancement of limits only those cases where there is a strong business justification and risk is protected. Working Condition Communication & Relationship: - Managing Director - General Manager - Finance - Deputy General Manager - Sales - Logistics & Warehouse Manager / Supervisor - Sales Manager - Customers / Clients Operating Environment: - Office work Environment Work Tools & Equipment’s: - ERP Application Software Qualification & Experience Qualification & Education: - MBA from a reputed University in Business, Marketing, or similar field will be an advantage. Experience: - 20 years’ of experience in the sales of Electronic Consumer goods and Home Appliances. Training: Desirable Knowledge & Abilities: - Should have ability to build and lead a team of business channel partners and a sales organization, so as to be able to achieve the set targets. - Should possess good market knowledge in the consumer electronic good and home appliances, its trends, competitor’s activities and happenings in the trade. Should be a go getter. - Should possess detailed understanding and current and relevant experience of the retail/wholesale electronics and home appliances industry at the highest level. - Have thorough knowledge about sales & marketing strategies. - Be able to maneuver and develop business procedures. - Have first-rate skills in understanding, creating and analyzing financial reports or budgets. - Be able to properly manage teams and employees. - Have proficient leadership, organizational and supervisory skills. - Have computer and software skills. - Excellent communication and intrapersonal skills in both Arabic and English. Key Competencies - Generates Sales and Profits - Customer Service - Leadership - Systems Compliance - Delivers Company and Health and Safety Standards - Personnel Skills

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