Chief Marketing and Sales Officer

Job Description : Chief Marketing and Sales Officer Location: Yorkshire Salary: £100,000-£125,000 The role: This is an exciting role is part of growing executive team the Chief Marketing and Sales Officer will prioritise a customer-first approach to boost customer numbers and sales. This role is responsible for the entire customer journey, ensuring a deep understanding of customers and markets across leisure brands. The focus will be on attracting the right audience through targeted marketing efforts, increasing footfall, market share, customer loyalty, revenue, customer NPS, and optimizing advertising spend. Key Responsibilities: Design and implement a customer segmentation strategy Manage the entire customer journey, from brand awareness to repeat customers, enhancing touchpoints like the website and customer service center. Build and maintain strong company brands and customer loyalty to support future revenue growth. Develop and execute a sales and marketing strategy aimed at increasing market share, customer numbers, and revenue.

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