Regional Marketing Manager

Job Description : REGIONAL MARKETING MANAGER CONSUMER HEALTH CENTRAL AFRICA Create geography-wise brand plans to achieve operating-unit/ country-wise share of sales and distribution targets. Partner with media manager/ media agency to draw up media plans for relevant operating unit and/ or country in the sub-Saharan Africa region. Build communication and advertising campaigns in line with the positioning of brands to further drive brand salience and consumer preference. Execute activation programs including designing/ production of POSM, consumer promotions, E-com activities, sampling programs, etc. Work to identify market-specific threats/ opportunities and execute plans like price/ pack modifications, product innovations, marketing communications etc. Design and implement all aspects of the G-T-M for new product launches within the consumer products portfolio. Work with internal/ external creative teams and other agencies to build 360 IMC campaigns. Understand brand-wise P&L and identify key cost drivers and work towards driving improved margins and profitability. Assist preparing for weekly/ monthly brand performance reviews. Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders. Strong collaboration skills to partner with functional teams, agency partners and business teams. Strong communication skills to push on ground activation agenda. Strong analytical skills, understanding consumer needs/ trends and problem-solving approach. Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred. 8-10 years of total relevant experience with minimum 3-4 years experience in marketing/ brand management, ideally within a consumer healthcare or FMCG environment with proficiency in various aspects of marketing as - traditional marketing, digital, social media, event planning and product management. Bachelors degree in business management or equivalent is mandatory, qualifications such as MBA in Marketing highly preferred.

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