Chief Sales and Marketing Officer

Job Description : CHIEF SALES AND MARKETING OFFICER ETHIOPIA The Chief Sales and Marketing Officer is responsible for developing and executing integrated sales and marketing strategies that drive revenue growth and enhance brand visibility. This role requires a visionary leader who can align sales initiatives with marketing efforts to maximize customer engagement and satisfaction. Main Duties and Responsibilities Sales and Marketing Strategy Development Craft Comprehensive Strategies: Design and implement integrated sales and marketing strategies tailored to the FMCG market, considering consumer behavior, market trends, and competitive dynamics. Align with Business Objectives: Ensure that sales and marketing strategies are aligned with the overall business goals and revenue targets of the organization. Revenue Generation Identify Growth Opportunities: Actively seek and pursue new business opportunities to drive revenue growth, focusing on expanding market share in existing and new markets. Set Goals and Pricing: Establish clear sales goals, quotas, and pricing strategies to optimize profitability while ensuring marketing campaigns effectively support these objectives. Sales and Marketing Operations Management Oversee Operations: Manage the operational aspects of both sales and marketing functions, ensuring efficient processes and alignment between teams. Performance Monitoring: Analyze sales and marketing performance metrics and KPIs to evaluate effectiveness, making data-driven decisions for continuous improvement. Team Leadership Inspire and Mentor Teams: Lead, mentor, and motivate both sales and marketing teams, fostering a high-performance culture that encourages collaboration and accountability. Recruit and Develop Talent: Oversee the recruitment, training, and development of personnel in both departments to enhance skills and achieve targets. Customer Relationship Management Build Key Relationships: Develop and maintain strong relationships with key customers, strategic partners, and stakeholders, ensuring high levels of satisfaction and loyalty. Engage in Negotiations: Handle negotiations with major clients and address any issues to strengthen customer relationships and enhance brand loyalty. Market Analysis and Competitor Insight Conduct Research: Perform thorough market research and competitor analysis to identify growth opportunities and areas for improvement in both sales and marketing strategies. Stay Informed: Keep abreast of industry trends and consumer preferences to adapt strategies effectively. Cross-Functional Collaboration Collaborate Across Departments: Work closely with product development, finance, and operations teams to ensure cohesive strategies that drive revenue generation and customer satisfaction. Sales and Marketing Forecasting and Reporting Utilize Analytics: Employ analytics tools to forecast sales and marketing trends, track performance against targets, and provide regular updates to the executive team. Prepare Reports: Create and present comprehensive reports that highlight performance, challenges, and opportunities for improvement in both sales and marketing efforts. Qualifications and Experience Education: Bachelor’s degree in marketing, business administration, or a related field; an MBA is preferred. Experience: A minimum of 10 years of experience in sales and marketing, ideally within the FMCG sector. Strong leadership and team management abilities. Excellent negotiation, communication, and interpersonal skills. Proficiency in data analysis and CRM software. Proven track record of achieving and exceeding sales and marketing targets. Additional Skills Strategic Thinking: Ability to develop and execute integrated strategies that align with overall business objectives. Customer Focus: Commitment to ensuring high levels of customer satisfaction and loyalty through effective sales and marketing initiatives. Adaptability: Flexibility to adjust strategies based on market trends and consumer behavior. Results-Oriented: Focus on achieving sales and marketing targets to drive revenue growth for the organization.

---

Back