Marketing Head

Job Description : MARKETING HEAD NIGERIA Marketing Head with Consumer Goods in personal care segments based in Lagos Nigeria . As Head of Marketing, you will play a pivotal role in developing and implementing strategies to accelerate revenue growth and expand product portfolio. Incumbent will be responsible for shaping marketing initiatives, optimizing pricing strategies, overseeing distribution expansion, and managing the successful launch of new product categories. Incumbent expertise in shopper and trade marketing, along with customer development, will be crucial in achieving our client's goals. 1. Top Line Growth: ? Develop and execute comprehensive marketing strategies to drive revenue growth. ? Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities. ? Collaborate with cross-functional teams to align marketing efforts with sales, product development, and operations. 2. Promotion Price Mix Optimization: ? Implement effective pricing strategies to maximize profitability and market share. ? Monitor and analyze pricing data to make data-driven decisions on promotions, discounts, and pricing adjustments. ? Work closely with the sales team to ensure pricing strategies align with market demands and customer expectations. 3. Distribution Expansion: ? Identify and prioritize target markets and channels for distribution expansion. ? Build and maintain relationships with distributors, retailers, and partners to increase product availability. ? Develop distribution strategies that ensure product visibility and availability in key markets. 4. New Category Launch: ? Lead the successful launch of new product categories from concept to market introduction. ? Conduct market research, competitive analysis, and consumer insights to inform product development and launch strategies. ? Create and execute marketing plans, including product positioning, pricing, and promotional campaigns. 5. Shopper and Trade Marketing: ? Develop and implement shopper marketing programs to enhance brand visibility and drive in-store sales. ? Collaborate with sales teams to create trade marketing strategies and promotional campaigns for retail partners. ? Measure the effectiveness of shopper and trade marketing initiatives and make adjustments as needed. 6. Customer Development: ? Build and maintain strong relationships with key customers and partners. ? Collaborate with the sales team to understand customer needs and develop tailored solutions. ? Identify opportunities for cross-selling and up selling to existing customers. ? Bachelor's degree in Marketing, Business, or related field with minimum 10 years plus experience in marketing . ? Proven experience in marketing leadership roles, in the consumer goods industry. ? Strong understanding of pricing strategies, distribution channels, and product launches.

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