Digital Head

Job Description : HEAD OF DIGITAL LOS ANGLES USA Open to International candidates with extensive experience in the direct-to-consumer beauty industry. This role is pivotal in driving brand growth through strategic acquisition campaigns, while also ensuring the retention and satisfaction of valued customers. If you have a passion for beauty, a strong background in digital marketing, and a proven track record of leadership, this could be your next career move. Develop and execute innovative acquisition strategies across Meta, TikTok, and Google Analyse campaign performance and optimise for ROI Manage and optimise our e-commerce platform for improved conversions Collaborate with developers for site enhancements Manage multi-million-dollar budgets, track spending, and report on performance Create and implement campaigns for immediate customer action Craft compelling ad copy and landing pages Develop strategies to enhance customer loyalty and reduce churn Execute personalised email campaigns and loyalty programs Lead and mentor a marketing team, fostering a culture of collaboration and excellence Expertise in Meta, TikTok, and Google advertising Proficiency in Shopify administration and e-commerce best practices Experience managing multi-million-dollar marketing budgets Strong background in direct response and retention marketing 8-10 years in direct-to-consumer, preferably beauty, industry Previous people management experience

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